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25+ years of trusted market expertise

NSE / BSE member. SEBI registered. Helping investors make confident decisions.

Open Account Contact Advisor
25+ Years
NSE / BSE
SEBI Registered
LIVE MARKETS Market Performance Equity · Derivatives · Wealth 1D 1M 1Y
SEBI Registered NSE / BSE Member
Trusted by Investors Long-term relationships built on transparency
25+ Years of Experience Active in capital markets since 1995
Research-Backed Advice Data-driven recommendations, not guesswork
Dedicated Personal Advisor Real human support — no bots, no delays
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Pragya Equities office environment
About Us

Building Trust in
Capital Markets Since 1995

Our company is led by Mr. Chetan Cholera, the Chief Promoter, who brings over 25 years of extensive experience in capital markets. His passion for client satisfaction drives every decision we make.

We nurture trust and deliver value through precision, care, and unwavering integrity — ensuring your financial goals are always at the center of everything we do.

25+
Years Exp.
NSE/BSE
Member
SEBI
Registered
SEBI registered stock broker — NSE & BSE member since 1995
Client-first philosophy with dedicated advisory support
Transparent operations with full regulatory compliance
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Our Services

Everything You Need
to Invest Confidently

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Featured Service

Capital Market
Advisory

Expert guidance on equity trading, derivatives, and mutual funds. Navigate the complexities of capital markets with confidence and clarity.

Equity & Derivatives Trading
Mutual Fund Advisory
IPO & Primary Market Access
NSE / BSE SEBI Compliant
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Risk Management
& Compliance

SEBI Regulated

Proven strategies to minimize financial risk with full regulatory compliance — protecting what matters most.

Investment Strategy
Development

Goal-Based Planning

Customized investment plans built around your goals, risk tolerance, and market conditions for maximum impact.

Full-Service Solution

Portfolio Management

Expert management to maximize returns — smart diversification and risk control, always in your corner.

Equity
+ Derivatives
MF
+ IPO Access
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Why Choose Pragya

The Smarter
Choice for
Capital Markets

Expertise, integrity, and a client-first approach — we are built to grow with you at every stage of your financial journey.

01

Research-Backed Investment Advice

Every recommendation is grounded in real market data, sector analysis, and your personal financial goals — never guesswork.

02

Transparent & Zero Hidden Charges

Clear pricing, no surprises. We believe honest fee structures build long-term trust with every client we serve.

03

One Platform, All Services

Equity, derivatives, IPO advisory, and portfolio management — everything under one trusted roof.

04

Dedicated Expert Support

Real advisors, no bots, no delays. Straightforward, human-first support whenever you need it.

Trusted Since 1999
Growth Trajectory ↑
25+
Years of Market Excellence
NSE & BSE
Registered Exchange Member
SEBI
Reg. Broker
100%
Client Focus
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Pragya Equities Pvt. Ltd.
  • SEBI registration (NSE/BSE) INZ000236538
  • GST 27AAACP3249H1ZG
  • CIN U51420MH1995PTC085262
  • Member NSE / BSE

Please carefully read the risk disclosure document as prescribed by SEBI & FMC and Do's & Don'ts by Exchanges.

Attention Investors:

  • Beware of fixed/guaranteed/regular returns/ capital protection schemes. Brokers or their authorized persons or any of their associates are not authorized to offer fixed/guaranteed/regular returns/ capital protection on your investment or authorized to enter into any loan agreement with you to pay interest on the funds offered by you. Please note that in case of default of a member claim for funds or securities given to the broker under any arrangement/ agreement of indicative return will not be accepted by the relevant Committee of the Exchange as per the approved norms.
  • Do not keep funds idle with the Stock Broker. Please note that your stock broker has to return the credit balance lying with them, within three working days in case you have not done any transaction within last 30 calendar days. Please note that in case of default of a Member, claim for funds and securities, without any transaction on the exchange will not be accepted by the relevant Committee of the Exchange as per the approved norms.
  • Check the frequency of accounts settlement opted for. If you have opted for running account, please ensure that your broker settles your account and, in any case, not later than once in 90 days (or 30 days if you have opted for 30 days settlement). In case of declaration of trading member as defaulter, the claims of clients against such defaulter member would be subject to norms for eligibility of claims for compensation from IPF to the clients of the defaulter member. These norms are available on Exchange website at following link: https://www.nseindia.com/invest/about-defaulter-section.
  • Brokers are not permitted to accept transfer of securities as margin. Securities offered as margin/ collateral MUST remain in the account of the client and can be pledged to the broker only by way of ‘margin pledge’, created in the Depository system. Clients are not permitted to place any securities with the broker or associate of the broker or authorized person of the broker for any reason. Broker can take securities belonging to clients only for settlement of securities sold by the client.
  • Always keep your contact details viz. Mobile number/Email ID updated with the stock broker. Email and mobile number is mandatory and you must provide the same to your broker for updation in Exchange records. You must immediately take up the matter with Stock Broker/Exchange if you are not receiving the messages from Exchange/Depositories regularly.
  • Don't ignore any emails/SMSs received from the Exchange for trades done by you. Verify the same with the Contract notes/Statement of accounts received from your broker and report discrepancy, if any, to your broker in writing immediately and if the Stock Broker does not respond, please take this up with the Exchange/Depositories forthwith.
  • Check messages sent by Exchanges on a weekly basis regarding funds and securities balances reported by the trading member, compare it with the weekly statement of account sent by broker and immediately raise a concern to the exchange if you notice a discrepancy.
  • Please do not transfer funds, for the purposes of trading to anyone, including an authorized person or an associate of the broker, other than a SEBI registered Stock broker.
  • Sharing of trading credentials i.e. login id & passwords including OTP’s is prohibited.
  • Trading in leveraged products like options without proper understanding could lead to losses. Please trade at your own risk.
  • Writing/ selling options or trading in option strategies based on tips, without basic knowledge & understanding of the product and its risks could lead to losses.
  • Dealing in unsolicited tips through WhatsApp, Telegram, YouTube, Facebook, SMS, calls, etc should be avoided.
  • Trading in “Options” based on recommendations from unauthorised / unregistered investment advisors and influencers should be avoided.

Awareness regarding guidelines regarding margin collection:

  • Stock Brokers can accept securities as margin from clients only by way of pledge in the depository system w.e.f. September 1, 2020
  • Update your mobile number & email Id with your stock broker/depository participant and receive OTP directly from depository on your email id and/or mobile number to create pledge
  • Pay 20% upfront margin of the transaction value to trade in cash market segment
  • Investors may please refer to the Exchange's Frequently Asked Questions (FAQs) issued vide circular reference NSE/INSP/45191 dated July 31, 2020 and NSE/INSP/45534 dated August 31, 2020 and other guidelines issued from time to time in this regard
  • Check your Securities /MF/ Bonds in the consolidated account statement issued by NSDL/CDSL every month

Advisory – KYC Compliance:

  • All investors are requested to take note that 6 KYC attributes i.e. Name, PAN, Address, Mobile Number, Email id and Income Range have been made mandatory. Investors availing custodian services will be additionally required to update the custodian details.
  • The last date to update KYC is on or before March 31, 2022.
  • Thereafter non-compliant trading accounts will be blocked for trading by the Exchange.
  • The non-compliant demat accounts will be frozen for debits by Depository Participant or Depository.
  • On submission of the necessary information to the stockbroker and updation of the same by the stockbroker in the Exchange systems and approval by the Exchange, the blocked trading accounts shall be unblocked by the Exchange on T+1 trading day.
  • The demat account shall be unfreezed once the investor submits the deficient KYC details and the same is captured by the depository participant in the depository system.
  • To ensure smooth settlement of trades, the investors are requested to ensure that both the trading and demat accounts are compliant with respect to the KYC requirement.
  • The investors are hereby requested to comply with the regulatory guidelines issued by Exchanges and Depositories from time to time with regard to KYC compliance and related requirements.

RISK DISCLOSURES ON DERIVATIVES

  • 9 out of 10 individual traders in equity Futures and Options Segment, incurred net losses.
  • On an average, loss makers registered net trading loss close to ₹ 50,000.
  • Over and above the net trading losses incurred, loss makers expended an additional 28% of net trading losses as transaction costs.
  • Those making net trading profits, incurred between 15% to 50% of such profits as transaction cost.

Source: SEBI study dated January 25, 2023 on “Analysis of Profit and Loss of Individual Traders dealing in equity Futures and Options (F&O) Segment”, wherein Aggregate Level findings are based on annual Profit/Loss incurred by individual traders in equity F&O during FY 2021-22.

Filing Complaints on SCORES- Easy & Quick

  • a. Register on SCORES portal
  • b. Mandatory details for filing complaints on SCORES:
  • i. Name, PAN, Address, Mobile Number, Email ID
  • c. Benefits:
  • i. Effective Communication
  • ii. Speedy redressal of the grievances
  • In case, if you want to register your complaint through SEBI SCORES portal, open the SEBI SCORES website to file a complaint.

Disclaimer:

  • Investment in the securities market is subject to market risks, read all the related documents carefully before investing.
  • Brokerage will not exceed SEBI prescribed limit.
  • Please refer to the Risk Disclosure Document issued by SEBI and go through the Rights and Obligations and Do's and Don'ts issued by Stock Exchanges and Depositories before trading on the Stock Exchanges.
  • For commodities derivatives please note that Commodities Derivatives are highly leveraged instruments.
  • Before investing in the asset class consider your investment objectives, level of experience and risk appetite carefully.
  • Mutual fund investments are subject to market risks, read all scheme related documents carefully. Mutual Funds are not an approved product of the Exchanges and any dispute related to this will not be dealt at Exchange platform.



Investor Notices
Attention Investors!! Prevent Unauthorised transactions in your account -- Update your mobile numbers/email IDs with your stock brokers. Receive information of your transactions directly from Exchange on your mobile/email at the end of the day .......... Issued in the interest of investors
No need to issue cheques by investors while subscribing to IPO.Just write the bank account number and sign in the application form to authorize your bank to make payment in case of allotment.No worries for refund as the money remains in investor's account.
KYC is one time exercise while dealing in securities markets- once KYC is done through a SEBI registered intermediary (broker,DP,Mutual Fund etc.) you need not undergo the same process again when you approach another intermediary. Website URL for SCORES 2.0 from April 01, 2024 is SEBI SCORES 2.0 complaints portal (scores.sebi.gov.in)
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