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About Us

Pragya Equities Pvt. Ltd.

SEBI Registered | NSE/BSE Member

  • 25+ years of market experience with a client-first advisory approach.
  • Research-backed guidance for disciplined, risk-aware decisions.
  • Trusted service model built for long-term investor relationships.
  • Compliance-led operations aligned with regulatory standards.

Our Core Values

Integrity

Every recommendation is guided by ethics, compliance, and your best interest.

Transparency

Clear communication and complete visibility across process, risk, and outcomes.

Long-Term Partnership

We focus on sustainable wealth journeys, not short-term noise.

About Us

Leading with more than 25 Years of Expertise: Building Trust, Growth, and Client-Centric Success

Cholera's vision of excellence and integrity in everything we do.

Our company is led by Mr. Chetan Cholera, the Chief Promoter, who brings over 25 years of extensive experience in the capital markets. His passion for client satisfaction drives the vision of our organization, ensuring that every client’s needs are met with precision and care.

Mr.Chetan Cholera has played a pivotal role in establishing and growing our retail business, using his hands-on approach to build a robust network and foster long-lasting relationships within the market. His leadership and deep understanding of the industry have laid a strong foundation for our continued growth and commitment to delivering exceptional services.

At our core, we are dedicated to nurturing trust and delivering value to our clients.

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15 Trusted

Customers

15

Happy Customers

25

Years Of Experience

20

Team Members

Why Pragya Equities?

At Pragya Equities, we understand that choosing a financial partner is a significant decision. Here are the key reasons why we stand out in the capital market:

From deep market expertise to client-first execution, we deliver disciplined guidance, transparent service, and technology-enabled investing support for long-term wealth outcomes.

Expertise You Can Trust

With over 25 years of experience in the capital markets, our leadership team, led by Mr. Chetan Cholera, understands the intricacies of the market. We leverage our deep knowledge to offer you insightful guidance and dependable investment strategies.

Client-Centric Approach

Your goals are our priority. Whether you're a seasoned investor or just starting, we ensure personalized services tailored to your investment objectives. Our dedicated support team is always ready to assist you at every step of your financial journey.

Innovative Trading Platforms

We provide cutting-edge trading platforms designed for ease of use and optimal performance. Our technology empowers you to make informed decisions quickly and efficiently, with real-time data and advanced analytical tools.

Secure and Compliant

Security and regulatory compliance are at the heart of everything we do. We adhere to strict SEBI guidelines, ensuring your investments are protected with the highest standards of data security and encryption.

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Pragya Equities Pvt. Ltd.
  • SEBI registration (NSE/BSE) INZ000236538
  • GST 27AAACP3249H1ZG
  • CIN U51420MH1995PTC085262
  • Member NSE / BSE

Please carefully read the risk disclosure document as prescribed by SEBI & FMC and Do's & Don'ts by Exchanges.

Attention Investors:

  • Beware of fixed/guaranteed/regular returns/ capital protection schemes. Brokers or their authorized persons or any of their associates are not authorized to offer fixed/guaranteed/regular returns/ capital protection on your investment or authorized to enter into any loan agreement with you to pay interest on the funds offered by you. Please note that in case of default of a member claim for funds or securities given to the broker under any arrangement/ agreement of indicative return will not be accepted by the relevant Committee of the Exchange as per the approved norms.
  • Do not keep funds idle with the Stock Broker. Please note that your stock broker has to return the credit balance lying with them, within three working days in case you have not done any transaction within last 30 calendar days. Please note that in case of default of a Member, claim for funds and securities, without any transaction on the exchange will not be accepted by the relevant Committee of the Exchange as per the approved norms.
  • Check the frequency of accounts settlement opted for. If you have opted for running account, please ensure that your broker settles your account and, in any case, not later than once in 90 days (or 30 days if you have opted for 30 days settlement). In case of declaration of trading member as defaulter, the claims of clients against such defaulter member would be subject to norms for eligibility of claims for compensation from IPF to the clients of the defaulter member. These norms are available on Exchange website at following link: https://www.nseindia.com/invest/about-defaulter-section.
  • Brokers are not permitted to accept transfer of securities as margin. Securities offered as margin/ collateral MUST remain in the account of the client and can be pledged to the broker only by way of ‘margin pledge’, created in the Depository system. Clients are not permitted to place any securities with the broker or associate of the broker or authorized person of the broker for any reason. Broker can take securities belonging to clients only for settlement of securities sold by the client.
  • Always keep your contact details viz. Mobile number/Email ID updated with the stock broker. Email and mobile number is mandatory and you must provide the same to your broker for updation in Exchange records. You must immediately take up the matter with Stock Broker/Exchange if you are not receiving the messages from Exchange/Depositories regularly.
  • Don't ignore any emails/SMSs received from the Exchange for trades done by you. Verify the same with the Contract notes/Statement of accounts received from your broker and report discrepancy, if any, to your broker in writing immediately and if the Stock Broker does not respond, please take this up with the Exchange/Depositories forthwith.
  • Check messages sent by Exchanges on a weekly basis regarding funds and securities balances reported by the trading member, compare it with the weekly statement of account sent by broker and immediately raise a concern to the exchange if you notice a discrepancy.
  • Please do not transfer funds, for the purposes of trading to anyone, including an authorized person or an associate of the broker, other than a SEBI registered Stock broker.
  • Sharing of trading credentials i.e. login id & passwords including OTP’s is prohibited.
  • Trading in leveraged products like options without proper understanding could lead to losses. Please trade at your own risk.
  • Writing/ selling options or trading in option strategies based on tips, without basic knowledge & understanding of the product and its risks could lead to losses.
  • Dealing in unsolicited tips through WhatsApp, Telegram, YouTube, Facebook, SMS, calls, etc should be avoided.
  • Trading in “Options” based on recommendations from unauthorised / unregistered investment advisors and influencers should be avoided.

Awareness regarding guidelines regarding margin collection:

  • Stock Brokers can accept securities as margin from clients only by way of pledge in the depository system w.e.f. September 1, 2020
  • Update your mobile number & email Id with your stock broker/depository participant and receive OTP directly from depository on your email id and/or mobile number to create pledge
  • Pay 20% upfront margin of the transaction value to trade in cash market segment
  • Investors may please refer to the Exchange's Frequently Asked Questions (FAQs) issued vide circular reference NSE/INSP/45191 dated July 31, 2020 and NSE/INSP/45534 dated August 31, 2020 and other guidelines issued from time to time in this regard
  • Check your Securities /MF/ Bonds in the consolidated account statement issued by NSDL/CDSL every month

Advisory – KYC Compliance:

  • All investors are requested to take note that 6 KYC attributes i.e. Name, PAN, Address, Mobile Number, Email id and Income Range have been made mandatory. Investors availing custodian services will be additionally required to update the custodian details.
  • The last date to update KYC is on or before March 31, 2022.
  • Thereafter non-compliant trading accounts will be blocked for trading by the Exchange.
  • The non-compliant demat accounts will be frozen for debits by Depository Participant or Depository.
  • On submission of the necessary information to the stockbroker and updation of the same by the stockbroker in the Exchange systems and approval by the Exchange, the blocked trading accounts shall be unblocked by the Exchange on T+1 trading day.
  • The demat account shall be unfreezed once the investor submits the deficient KYC details and the same is captured by the depository participant in the depository system.
  • To ensure smooth settlement of trades, the investors are requested to ensure that both the trading and demat accounts are compliant with respect to the KYC requirement.
  • The investors are hereby requested to comply with the regulatory guidelines issued by Exchanges and Depositories from time to time with regard to KYC compliance and related requirements.

Risk Disclosures

RISK DISCLOSURES ON DERIVATIVES

  • 9 out of 10 individual traders in equity Futures and Options Segment, incurred net losses.
  • On an average, loss makers registered net trading loss close to ₹ 50,000.
  • Over and above the net trading losses incurred, loss makers expended an additional 28% of net trading losses as transaction costs.
  • Those making net trading profits, incurred between 15% to 50% of such profits as transaction cost.

Source: SEBI study dated January 25, 2023 on “Analysis of Profit and Loss of Individual Traders dealing in equity Futures and Options (F&O) Segment”, wherein Aggregate Level findings are based on annual Profit/Loss incurred by individual traders in equity F&O during FY 2021-22.

Filing Complaints on SCORES- Easy & Quick

  • a. Register on SCORES portal
  • b. Mandatory details for filing complaints on SCORES:
  • i. Name, PAN, Address, Mobile Number, Email ID
  • c. Benefits:
  • i. Effective Communication
  • ii. Speedy redressal of the grievances
  • In case, if you want to register your complaint through SEBI SCORES portal, open the SEBI SCORES website to file a complaint.

Disclaimer:

  • Investment in the securities market is subject to market risks, read all the related documents carefully before investing.
  • Brokerage will not exceed SEBI prescribed limit.
  • Please refer to the Risk Disclosure Document issued by SEBI and go through the Rights and Obligations and Do's and Don'ts issued by Stock Exchanges and Depositories before trading on the Stock Exchanges.
  • For commodities derivatives please note that Commodities Derivatives are highly leveraged instruments.
  • Before investing in the asset class consider your investment objectives, level of experience and risk appetite carefully.
  • Mutual fund investments are subject to market risks, read all scheme related documents carefully. Mutual Funds are not an approved product of the Exchanges and any dispute related to this will not be dealt at Exchange platform.



Investor Notices
Attention Investors!! Prevent Unauthorised transactions in your account -- Update your mobile numbers/email IDs with your stock brokers. Receive information of your transactions directly from Exchange on your mobile/email at the end of the day .......... Issued in the interest of investors
No need to issue cheques by investors while subscribing to IPO.Just write the bank account number and sign in the application form to authorize your bank to make payment in case of allotment.No worries for refund as the money remains in investor's account.
KYC is one time exercise while dealing in securities markets- once KYC is done through a SEBI registered intermediary (broker,DP,Mutual Fund etc.) you need not undergo the same process again when you approach another intermediary. Website URL for SCORES 2.0 from April 01, 2024 is SEBI SCORES 2.0 complaints portal (scores.sebi.gov.in)
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