Pragya Equities team and office photo

About Us

Leading with more than 25 Years of Expertise: Building Trust, Growth, and Client-Centric Success

Our company is led by Mr. Chetan Cholera, the Chief Promoter, who brings over 25 years of extensive experience in the capital markets. His passion for client satisfaction drives the vision of our organization, ensuring that every client’s needs are met with precision and care.

Mr.Chetan Cholera has played a pivotal role in establishing and growing our retail business, using his hands-on approach to build a robust network and foster long-lasting relationships within the market. His leadership and deep understanding of the industry have laid a strong foundation for our continued growth and commitment to delivering exceptional services.

At our core, we are dedicated to nurturing trust and delivering value to our clients, reflecting Mr. Cholera's vision of excellence and integrity in everything we do.

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15 Trusted

Customers

15

Happy Customers

25
+

Years Of Experience

20

Team Members

Services

Our Services

Offering the Best Consulting & Services

Capital Market Advisory service illustration

Capital Market Advisory

Expert guidance on navigating the complexities of the stock market, including equity trading, derivatives, and mutual funds.

Learn More: Capital Market Advisory
Risk Management and Compliance service illustration

Risk Management & Compliance

Strategies to minimize financial risk, ensuring compliance with regulatory standards and protecting your investments.

Learn More: Risk Management
Investment Strategy Development service illustration

Investment Strategy Development

Customized investment plans that align with your financial goals, risk tolerance, and market conditions.

Learn More: Investment Strategy
Portfolio Management service illustration

Portfolio Management

Expert management of your investment portfolio to maximize returns while effectively diversifying and minimizing financial risk.

Learn More: Portfolio Management

Why Pragya Equities?

At Pragya Equities, we understand that choosing a financial partner is a significant decision. Here are the key reasons why we stand out in the capital market:

In the capital market, our extensive industry experience of 25+ years gives you deep insights and confident guidance through complex financial decisions.

We offer investment management, capital market advisory, and risk management under one roof, so your complete financial strategy stays aligned and protected.

Our knowledgeable and friendly support team is always available to deliver timely, effective guidance whenever you need assistance.

Download

Downloads

KYC forms, policies, and investor information documents.

KYC Forms

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KYC Form Individual

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KYC Form Non Individual

KYC Registration Documents (Languages)
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KYC Registration (Assamese)

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KYC Registration (Bengali)

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KYC Registration (Gujarati)

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KYC Registration (Hindi)

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KYC Registration (Kannada)

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KYC Registration (Kashmiri)

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KYC Registration (Konkani)

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KYC Registration (Malayalam)

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KYC Registration (Marathi)

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KYC Registration (Oriya)

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KYC Registration (Punjabi)

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KYC Registration (Sindhi)

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KYC Registration (Tamil)

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KYC Registration (Telugu)

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KYC Registration (Urdu)

Policies & Investor Information

Investor / Compliance

Escalation Matrix

Escalation Matrix

Annexure A

Details of Contact Person Address Contact Number Email ID
Accounts Assistant Mr. Prasad Divekar 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 9082609367 pragyaequities@gmail.com
Senior Manager Mr. Harshil cholera 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 8082267011 harshilcholera@pragyaequities.com
Compliance Officer (NSE & BSE) Mr. Dhiraj Rana 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 9702619954 dhirajrana@pragyaequities.com
CEO / Director Mr. Chetan Cholera 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 9821245262 chetancholera@pragyaequities.com

Office working hours for any escalation: Mon–Fri, 9:00 AM to 6:00 PM

In absence of response / complaint not addressed to your satisfaction, you may lodge a complaint with SEBI at scores.sebi.gov.in or Exchange at BSE: BSE complaint portal, NSE: NSE investor helpline, CDSL: CDSL grievances.

Authorised Persons (AP)

Details of Authorised Persons (AP)

Sr No Authorised Person Name Authorised Person Code Constitution Status Registered Address Terminal Details (Exchange Wise)
(Exchange Wise) Address City State Pincode Terminal Alloted (Y/N) No of Terminals
Segment Registration Number Address City State Pincode Terminal Alloted No of Terminals
1 AKSHAY SHANTILAL VORA NSE CM / NSE FO AP2120000031 Individual Approved 506, Kailash Plaza, V B Lane, Ghatkopar East Mumbai Maharashtra 400077 Y 1
BSE CM AP-0161540175372
2 BHAUMIK ASHWIN SHAH NSE CM / NSE FO AP2120000051 Individual Approved 506, Kailash Plaza, V B Lane, Ghatkopar East Mumbai Maharashtra 400077 Y 1
BSE CM AP0161540175367
3 DHARMIL HEMANT VORA NSE CM / NSE FO AP2120000011 Individual Approved 506, Kailash Plaza, V B Lane, Ghatkopar East Mumbai Maharashtra 400077 Y 1
BSE CM AP0161540174800
4 HIREN MANSUKHLAL SHAH NSE CM / NSE FO AP2120000071 Individual Approved 506, Kailash Plaza, V B Lane, Ghatkopar East Mumbai Maharashtra 400077 Y 1
BSE CM AP0161540175380
5 KARAN KAMLESH KATARIA NSE CM / NSE FO AP2120000081 Individual Approved 506, Kailash Plaza, V B Lane, Ghatkopar East Mumbai Maharashtra 400077 Y 1
BSE CM AP0161540175287
6 MAYURSINH KANUBHA JADEJA NSE CM / NSE FO AP2120000091 Individual Approved 506, Kailash Plaza, V B Lane, Ghatkopar East Mumbai Maharashtra 400077 Y 1
BSE CM AP0161540175151
7 MEETANSHU SHIRISH TRIVEDI NSE CM / NSE FO AP2120000131 Individual Approved 506, Kailash Plaza, V B Lane, Ghatkopar East Mumbai Maharashtra 400077 Y 1
BSE CM AP0161540175242
8 ROHAN JOHN JOSEPH NSE CM / NSE FO AP2120000141 Individual Approved 506, Kailash Plaza, V B Lane, Ghatkopar East Mumbai Maharashtra 400077 Y 1
BSE CM AP0161540175046
9 TEJAS MATHURADAS BHADRA NSE CM / NSE FO AP2120000141 Individual Approved 506, Kailash Plaza, V B Lane, Ghatkopar East Mumbai Maharashtra 400077 Y 1
BSE CM AP0161540175286
10 UMANG LAXMICHAND VORA NSE CM / NSE FO AP2120000171 Individual Approved 506, Kailash Plaza, V B Lane, Ghatkopar East Mumbai Maharashtra 400077 Y 1
BSE CM AP0161540175946
Key Managerial Personnel (KMP)

Key Managerial Personnel Details

Details of Contact Person Address Contact No Email Id
CEO/Director Mr. Chetan Cholera 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 9821245262 chetancholera@pragyaequities.com
Director Mrs. Bharti Cholera 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 9821309221 bharticcholera@gmail.com
Chief Technology Officer Mr. Harshil Cholera 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 8082267011 harshilcholera@pragyaequities.com
Compliance Officer Mr. Dhiraj Rana 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 9702619954 dhirajrana@pragyaequities.com
Senior Manager Mr. Harshil Cholera 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 8082267011 harshilcholera@pragyaequities.com
Accounts Assistant Mr. Prasad Divekar 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 9082609367 pragyaequities@gmail.com
Client Bank Details

Client Bank Account Details

Bank Name Account Number IFSC Code Exchange Segment Purpose of Account
Union Bank of India 317901011012355 UBIN0531791 NSE CM / FO Client USCNBA

Important Note for Investors

Investors are requested to note that the stock broker, PRAGYA EQUITIES PRIVATE LIMITED, is permitted to receive money from investors through designated bank accounts only, namely Up-streaming Client Nodal Bank Accounts (USCNBA).

The stock broker is required to disclose these USCNB accounts to the Stock Exchanges. Investors are therefore advised to use only the above-mentioned USCNB accounts for the purpose of dealings in their trading account.

Details of these USCNB accounts are also displayed by the Stock Exchanges on their respective websites under “Know / Locate Your Stock Broker”.

Digital Accessibility (SEBI Circular SEBI/HO/ITD-1/ITD_VIAP/P/CIR/2025/111)

SEBI Digital Accessibility Compliance Guidelines

Rights of Persons with Disabilities Act, 2016 (Mandatory Digital Accessibility Compliance)

Accessibility controls on this website are aligned to Web Content Accessibility Guidelines (WCAG) 2.2 Level AA, Guidelines for Indian Government Websites (GIGW) 3.0, and Indian Standard IS 17802. Independent third-party accessibility audit status is published separately as per regulatory timelines.

Part A: Summary of Compliance Requirements

S/N Compliance required Date
1 REs shall submit a list of digital platforms provided for the investors (Table-C1) Sept 30, 2025
2 Appointment of IAAP certified accessibility professionals as Auditor (Table-C2) Dec 14, 2025
3 Conduct of Accessibility Audit for the digital platforms (Table-C3) April 30, 2026
4 Remediation of findings from the audit and ensuring compliance (Table-C4) July 31, 2026
5 Annually conduct accessibility audits of all digital platforms and submit final report April 30, 2027

Annual compliance is to be submitted within 30 days of each Financial Year (effective April 30, 2027).

Part B: Mechanism of Submission of Compliance

Regulated Entity Reporting Authority
Stock Brokers / Depository Participants Stock Exchanges / Depositories
Investment Advisor (IAs) and Research Analysts (RAs) BSE Ltd.
MIIs and rest of the REs SEBI
  • Submission to SEBI is through email: digital_acc@sebi.gov.in
  • For REs having multiple digital platforms, audit reports must be consolidated before submission as per circular guidelines.

Part C: Formats for Compliance Submission

  • Table C1 (Information about Digital Platforms):
    Email Subject: [RE Registration No.] Information About Digital Platforms of the RE.
    Includes: Name of RE, Category for which submission is made, Table C1 fields (S/N, digital platform name, URL, purpose, remarks on current accessibility status).
  • Table C2 (Appointment of IAAP certified Accessibility Professionals):
    Email Subject: [RE Registration No.] Information about appointment of IAAP certified accessibility professionals as Auditor for digital platforms for REs.
    Includes: IAAP professional name, IAAP ID/Certificate No., date of appointment, scope of audit, is circular notified to auditor (Yes/No), contact details.
  • Table C3 (Initial Accessibility Audit Report Submission):
    Email Subject: [RE Registration No.] Submission of Initial Accessibility audit report for digital platforms.
    Attachment: Consolidated audit report PDF as [Department]_Table-C3_[SEBI Reg No.]_DDMMYYYY.pdf.
  • Table C4 (Final Accessibility Audit Report Submission):
    Email Subject: [RE Registration No.] submission of final accessibility audit report for digital platforms.
    Attachment: Consolidated final audit report PDF as [Department]_Table-C4_[SEBI Reg No.]_DDMMYYYY.pdf.

Part D: List of REs submitting compliance directly to SEBI

S/N REs submitting compliance directly to SEBI Concerned Department
1Alternative Investment Funds (AIFs)AFD
2Bankers to an Issue (BTI) and Self Certified Syndicate Banks (SCSBs)CFD
3Clearing CorporationsMRD
4Collective Investment Schemes (CIS)IMD
5Credit Rating Agencies (CRAs)DDHS
6CustodiansAFD
7Debenture Trustees (DTs)DDHS
8DepositoriesMRD
9KYC Registration Agencies (KRAs)MIRSD
10Merchant Bankers (MBs)CFD
11Mutual Funds (MFs) / Asset Management Companies (AMCs)IMD
12Portfolio ManagersIMD
13Registrar to an Issue and Share Transfer Agents (RTAs)MIRSD
14Stock ExchangesMRD
15Venture Capital Funds (VCFs)AFD
Account Opening (Full Process)

How to open account with PRAGYA EQUITIES PVT LTD?

  • As per the regulations, new accounts cannot be opened if the PAN is not linked with Aadhar. Even if Aadhar is successfully linked with PAN, it must still be updated in the IT records, which can take up to 7 working days. (URL Income Tax e-filing portal — link Aadhaar with PAN )
  • Before proceeding with the below steps to open the account please do the following check.
  • Go to link CVL KRA website — KYC inquiry and do check your KYC Status under KYC inquiry Option.
  • If the KYC Status is displayed as “VALIDATED” under “CVL KRA” then you need not required to fill PART-A of the Form downloaded from the link given below and provide rest of the forms and documents for the account opening.

To open an account, the following documents are required:

Application form

  • PAN card with photograph is mandatory for all applicants except those who are specifically exempt from obtaining PAN (listed in Section D).
  • Original Verified Documents (OVD) are acceptable: Unique Identification Number (UID) (Aadhaar) / Passport / Voter ID card / Driving License / Letter issued by NPR / NREGA job card
  • If driving license number or passport is provided as proof of identity then expiry date is to be mandatorily furnished.
  • Mention identification / reference number if ‘Z – Others (any document notified by the central government)’ is ticked.
  • Others – Identity card with applicant’s photograph issued by any of the following: Central/ State Government Departments, Statutory/Regulatory Authorities, Public Sector Undertakings, Scheduled Commercial Banks, Public Financial Institutions, Colleges affiliated to Universities, Professional Bodies such as ICAI, ICWAI, ICSI, Bar Council, etc., to their Members; and Credit cards/Debit cards issued by Banks.
  1. Proof of Address (POA):
  • PoA to be submitted only if the submitted PoI does not have an address or address as per PoI is invalid or not in force.
  • Others includes – Utility bill which is not more than 3 months old of any service provider (electricity, landline telephone, piped gas, water bill); Bank account or Post Office savings bank account statement; Documents issued by Government departments of foreign jurisdictions and letter issued by Foreign Embassy or Mission in India.
  • Identity card/document with address issued by any of the following: Central/ State Government Departments, Statutory/Regulatory Authorities, Public Sector Undertakings, Scheduled Commercial Banks, Public Financial Institutions, Colleges affiliated to Universities, Professional Bodies such as ICAI, ICWAI, ICSI, Bar Council, etc., to their Members.
  • Self-declaration of High courts/Supreme court judges, giving the new address in respect of their own accounts.
  • For FII/Sub account, Power of attorney given by FII/Sub account to the custodians (which are duly notarized and/or apostilled or consularized) that gives registered address should be taken.
  • Proof of address in name of spouse may be accepted.
  • Registered lease or Sale agreement/ Flat maintenance bill / Insurance copy / Ration card / Latest Property tax.
  • Original Verified Documents (OVD) are acceptable: Unique Identification Number (UID) (Aadhaar) / Passport / Voter ID card / Driving License / Letter issued by NPR / NREGA job card.
  1. Exemptions/Clarifications to PAN (*Sufficient documentary evidence in support of such claims to be collected)
  • Investments (including SIPs), in Mutual Fund schemes up to INR 50,000/- per investor per year per Mutual Fund.
  • Transactions undertaken on behalf of Central/State Government, by officials appointed by Courts, e.g., Official liquidator, Court receiver, etc.
  • Investors residing in the state of Sikkim.
  • UN entities/multilateral agencies exempt from paying taxes/filing tax returns in India.
  • In case of institutional clients, namely FIIs, MFs, VCFs, FVCIs, Scheduled commercial bank, Multilateral and Bilateral development financial institutions, State Industrial development corporations, insurance companies registered with IRDA and public financial institutions as defined under section 4A of the Company Act 1956, custodians shall verify the PAN card details with the original PANs and provide duly certified copies of such verified PAN details to the intermediary.
  1. List of people authorized to attest the documents:
  • Authorized officials of Asset Management Companies (AMCs).
  • Authorized officials of Registrar & Transfer Agent (RTA) acting on behalf of the AMC.
  • KYC compliant mutual fund distributors affiliated to Association of Mutual Funds (AMFI) and have undergone the process of ‘Know Your Distributor (KYD)’.
  • Notary Public, Gazette Officer, Manager of a Scheduled Commercial/Co-operative Bank or Multinational Foreign Banks (Name, Designation & Seal should be affixed on the copy).
  • In case of NRIs, authorized officials of overseas branches of Scheduled Commercial Banks registered in India, Notary Public, Court Magistrate, Judge, Indian Embassy/ Consulate General in the country where the client resides are permitted to attest the documents.

As part of the mandatory In-Person Verification (IPV) requirement for all brokers, Webcam or a physical verification is required. Either Our Employee or our Authorised Person will make In-Person Verification.

The forms will be reviewed in case any corrections are required. After the forms are reviewed, in-person verification will be done.

Once all the documents are ready then either hand over all the documents to our Employee / Authorised Person physically or Courier all the documents to:

504, Kailash Plaza, V. B. Lane,
Ghatkopar East. Mumbai - 400077.

Trading form & other documents (ZIP)

Contact

Get in touch

Have a query? Share the details and our team will respond.

Office Address

504, Kailash Plaza, Vallabh Baug Lane, Ghatkopar (East), Mumbai - 400077

Phone

022 - 250179010203

By submitting, you confirm the information provided is accurate.

Annexure A Escalation Matrix

Details of Contact Person Address Contact Number Email ID
Accounts Assistant Mr. Prasad Divekar 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 9082609367 pragyaequities@gmail.com
Senior Manager Mr. Harshil Cholera 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 8082267011 harshilcholera@pragyaequities.com
Compliance Officer (NSE & BSE) Mr. Dhiraj Rana 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 9702619954 dhirajrana@pragyaequities.com
CEO / Director Mr. Chetan Cholera 504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077 +91 9821245262 chetancholera@pragyaequities.com

Office working hours for any escalation: Mon-Fri, 9:00 AM to 6:00 PM

In absence of response / complaint not addressed to your satisfaction, you may lodge a complaint with SEBI at scores.sebi.gov.in or Exchange at BSE: BSE complaint portal, NSE: NSE investor helpline, CDSL: CDSL grievances.

Details of Authorised Persons (AP)

Sr No Authorised Person Name Authorised Person Code Constitution Status Registered Address Terminal Details (Exchange Wise)
(Exchange Wise) Address City State Pincode Terminal Alloted (Y/N) No of Terminals
Segment Registration Number Address City State Pincode Terminal Alloted No of Terminals
1AKSHAY SHANTILAL VORANSE CM / NSE FOAP2120000031IndividualApproved506, Kailash Plaza, V B Lane, Ghatkopar EastMumbaiMaharashtra400077Y1
BSE CMAP-0161540175372
2BHAUMIK ASHWIN SHAHNSE CM / NSE FOAP2120000051IndividualApproved506, Kailash Plaza, V B Lane, Ghatkopar EastMumbaiMaharashtra400077Y1
BSE CMAP0161540175367
3DHARMIL HEMANT VORANSE CM / NSE FOAP2120000011IndividualApproved506, Kailash Plaza, V B Lane, Ghatkopar EastMumbaiMaharashtra400077Y1
BSE CMAP0161540174800
4HIREN MANSUKHLAL SHAHNSE CM / NSE FOAP2120000071IndividualApproved506, Kailash Plaza, V B Lane, Ghatkopar EastMumbaiMaharashtra400077Y1
BSE CMAP0161540175380
5KARAN KAMLESH KATARIANSE CM / NSE FOAP2120000081IndividualApproved506, Kailash Plaza, V B Lane, Ghatkopar EastMumbaiMaharashtra400077Y1
BSE CMAP0161540175287
6MAYURSINH KANUBHA JADEJANSE CM / NSE FOAP2120000091IndividualApproved506, Kailash Plaza, V B Lane, Ghatkopar EastMumbaiMaharashtra400077Y1
BSE CMAP0161540175151
7MEETANSHU SHIRISH TRIVEDINSE CM / NSE FOAP2120000131IndividualApproved506, Kailash Plaza, V B Lane, Ghatkopar EastMumbaiMaharashtra400077Y1
BSE CMAP0161540175242
8ROHAN JOHN JOSEPHNSE CM / NSE FOAP2120000141IndividualApproved506, Kailash Plaza, V B Lane, Ghatkopar EastMumbaiMaharashtra400077Y1
BSE CMAP0161540175046
9TEJAS MATHURADAS BHADRANSE CM / NSE FOAP2120000141IndividualApproved506, Kailash Plaza, V B Lane, Ghatkopar EastMumbaiMaharashtra400077Y1
BSE CMAP0161540175286
10UMANG LAXMICHAND VORANSE CM / NSE FOAP2120000171IndividualApproved506, Kailash Plaza, V B Lane, Ghatkopar EastMumbaiMaharashtra400077Y1
BSE CMAP0161540175946

Key Managerial Personnel Details

Details of Contact Person Address Contact No Email Id
CEO / DirectorMr. Chetan Cholera504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077+91 9821245262chetancholera@pragyaequities.com
DirectorMrs. Bharti Cholera504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077+91 9821309221bharticcholera@gmail.com
Chief Technology OfficerMr. Harshil Cholera504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077+91 8082267011harshilcholera@pragyaequities.com
Compliance OfficerMr. Dhiraj Rana504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077+91 9702619954dhirajrana@pragyaequities.com
Senior ManagerMr. Harshil Cholera504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077+91 8082267011harshilcholera@pragyaequities.com
Accounts AssistantMr. Prasad Divekar504, Kailas Plaza, V B Lane, Ghatkopar(E), 400077+91 9082609367pragyaequities@gmail.com

Client Bank Account Details

Bank Name Account Number IFSC Code Exchange Segment Purpose of Account
Union Bank of India 317901011012355 UBIN0531791 NSE CM / FO Client USCNBA

Important Note for Investors

Investors are requested to note that the stock broker, PRAGYA EQUITIES PRIVATE LIMITED, is permitted to receive money from investors through designated bank accounts only, namely Up-streaming Client Nodal Bank Accounts (USCNBA).

The stock broker is required to disclose these USCNB accounts to the Stock Exchanges. Investors are therefore advised to use only the above-mentioned USCNB accounts for dealings in their trading account.

Details of these USCNB accounts are also displayed by the Stock Exchanges on their respective websites under "Know / Locate Your Stock Broker".

Investor Notices
Attention Investors!! Prevent Unauthorised transactions in your account -- Update your mobile numbers/email IDs with your stock brokers. Receive information of your transactions directly from Exchange on your mobile/email at the end of the day .......... Issued in the interest of investors
No need to issue cheques by investors while subscribing to IPO.Just write the bank account number and sign in the application form to authorize your bank to make payment in case of allotment.No worries for refund as the money remains in investor's account.
KYC is one time exercise while dealing in securities markets- once KYC is done through a SEBI registered intermediary (broker,DP,Mutual Fund etc.) you need not undergo the same process again when you approach another intermediary. Website URL for SCORES 2.0 from April 01, 2024 is SEBI SCORES 2.0 complaints portal (scores.sebi.gov.in)